MEET OUR PEOPLE - with Rachel Donath
Interviewer: Claire Delmar
Interviewing: Rachel Donath
In the world of design, finding one's unique style and maintaining a timeless approach can be a challenge. Rachel Donath, a design expert who transitioned from a corporate career to pursue her passion, shares her insights into the industry. In this exclusive interview, Rachel takes us on a journey through her design philosophy, inspirations, and the essence of her creative process.
How did you get involved in the design industry, and what have been the biggest influences on your design style?
Rachel Donath: After 15 years in the corporate world, it was time to follow my heart, so I decided to start sharing my antique and vintage finds with my very small Instagram community. The business grew from there with the opportunity to create my own pieces and start my own design brand. I am influenced by architecture, by art, by sculpture, by nature.
How would you describe your design philosophy and approach? In what ways do you apply these in your work?
Rachel Donath: At the heart of my business is an ethos that recognises the artful characteristics in furnishings. I like to think that I approach design through this sense too - looking at form and shape when developing new collections and editions.
Where do you find inspiration for your designs?
Rachel Donath: I love trawling through very old auction catalogues, antique markets, architecture and design books. I can see a cornice on an old ceiling, and this shape can be the beginning of a mirror or a side table. Inspiration really is everywhere.
What new design trends should we be watching? Are you a fan of trends or timeless designs?
Rachel Donath: Timeless 100%! I pay no attention to trends, both in fashion and also at home. I admire those who stay true to their personal style and aim to create spaces that reflect their own unique personalities. Timeless always wins when it comes to choosing pieces that speak to the heart.
How do you approach collaborations and commissions with clients?
Rachel Donath: The vast majority of our clients are in the design space, and we are often approached to create customisations on existing products to fit a project brief or vision. I relish in the opportunity to work with fellow creatives; there is so much to learn from working collaboratively, and the outcome always blows me away.
What's on the horizon for you and your business?
Rachel Donath: As a business, we are creating intentionally. We are not a seasonal or 'fast fashion' business. On the horizon are ventures into new categories, improved sustainability initiatives, and improved accessibility to our brand through worldwide stockists.
What aspect of your business do you love the most?
Rachel Donath: I love creating and scheming, mixing materials in new and surprising ways. I'm in my element surrounded by swatches and samples, where the opportunities for design and creation are endless. This is my version of a kid in a candy store!
As an industry leader, what advice would you offer anyone aspiring to establish a career in a design-related field?
Rachel Donath: I would say think less and do more. We often get stuck in planning and trying to map out every detail. I would say just start, start small, lead with heart, and see where your passion will take you!
Rachel Donath: journey from the corporate world to the realm of design is a testament to the transformative power of following one's passion. Her dedication to timeless design, collaboration, and intentional growth sets an inspiring example for budding designers. With her insightful guidance, aspiring designers can take their first steps toward a fulfilling and creative career in the design industry.
